Britain Magazine sold to The Chelsea Magazine Company

(July 2011)

The Chelsea Magazine Company has acquired Britain magazine from VisitBritain. Bertoli Mitchell managed the disposal process, advising VisitBritain on valuation and negotiation, as well as helping to structure the terms of an ongoing brand licence agreement between the parties.

Over 70 years Britain has been the official magazine of the national tourism body. It has an estimated global pass-on readership of 150,000 in over 50 countries and nearly three-quarters of its circulation is underpinned by subscription sales.

The Chelsea Magazine Company is an independent publishing company with offices in the United Kingdom and North America. The company's rapidly expanding portfolio includes Artists & Illustrators, Current World Archaeology, and Yachts & Yachting magazine.

Bertoli Mitchell specialises in mergers, acquisitions, divestments and strategic alliances. We focus exclusively on the publishing and digital information sector, providing transactional strategic advice to assist our clients to deliver sustainable, profitable development. The sale of Britain is the sixth transaction which Bertoli Mitchell has arranged on behalf of VisitBritain since 2009.